Brand Story

AMI's Life-Brand Story

 

"Everyone deserves to have a healthy and quality lifestyle"

Ami's Life was established to bring a healthy physical and mental health through high-quality products to everyone's life. Have you ever stopped to think about what "life" is, and why "a healthy mind and body" is important? Nowadays, the typical urban worker has no time to sit down and eat a meal, everyone is neglecting their own health due to being very busy, and because they lack the time to spend with relatives and friends, they gradually become alienated from their close relatives. All you get from working so hard is a tired body, and “life” is slowly replaced by “survival”. Thinking back about it, aren’t you working so hard to have a comfortable and healthy living environment? What's the point of gaining fame and fortune at the expense of your health?

 

"Amis Life: Bringing a healthy life to everyone's family"

Ami's Life is committed to launching simple and easy-to-use kitchen and home appliances, so that people in the city can relax and enjoy the fun of cooking during the busy holiday; Ami's Life hopes that everyone will find joy in cooking, also be able to cook a healthy meal more easily, share and reunite with their loved ones. Ami's Life’s Chinese name is 創米生活, 「創」 has the meaning of creation and innovation, and 「米」 indicates wealth. For Ami's Life, the definition of wealth is not limited to money. Having a healthy body and mind is one's greatest wealth.

 

"Find the life you deserve today"

Every product of Ami's Life has been carefully selected; from the selection of the product designer to the materials, materials used during production must meet the four principles of "Authentic", "Minimal", "Innovative" and "Sustainable". Our general principle ensures that every user can improve their quality of life with ease and peace of mind. In the future, Ami's Life will actively introduce a variety of health products and activities, so as to fully cater to the needs of all users and share a new healthy life direction with everyone.

 

Ami's Life is not only a brand of kitchen appliances and home appliances, but an attitude to life.