Founder's Story

"Founder's Background"

Ami, the founder of Amis Life, has lived in the United States for many years and graduated from the University of South California. In the past ten years, Ami has been around the world for major kitchenware brands to assist in product development, including product design, material selection, and production. At the same time, Ami has also served as the chairperson of several chambers of commerce and obtained a master of business administration qualification in her spare time.

Ami, who has always been obsessed with work, gradually realized the balance between life and work and the importance of a healthy life, and therefore slowed down, and founded a health-based lifestyle brand-"Amis Life."

 

"The original intention of establishing a brand: Inspiration from the hustle and bustle"

"A long business journey has created an opportunity to create a brand."

Every business journey Ami will meet many talented product designers; the most profound journey has to be mentioned. In a long business journey, I met the "Amis Life" flagship product FURNES non-electric oven Dutch designer-Hans de Gooijer.

When I came into contact with the non-electric oven designed by Hans de Gooijer, Ami understood that the original simple and innovative design could simplify complicated cooking steps and ultimately broke the traditional concept of kitchen appliances only used at home. The Nordic people's simple, slow and healthy life attitude inspired AMI, making her realize that slowing down and enjoying life can boost creative thinking. This journey planted a seed for the establishment of "Amis Life".

"Founder's Message: Physical and mental health is the most important"

 "Continue to work, keep fighting, but miss the opportunity to enjoy life."

I don't know how to stop, and maybe this is a common problem for every urbanite! After the business journey, AMI put aside the rapid pace of the past, determined to delve into the concept of holistic health, and hope to share this concept with every important person.

Therefore, AMI established the "Amis Life", shared its rich experience in product development with different product designers, and cooperated to launch a series of products related to health and sustainability. It is also committed to bringing different fashion Nordic style practical homes. Products are introduced into Asia. The goal of establishing the brand is to regain customers' enthusiasm for life through simple, innovative, and sustainable products, and at the same time, make all users understand that what they should value is their physical and mental health.